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About Hay Harbor LLC

Lila Wilmerding has a depth of experience in brand management, innovation, opportunity assessment, growth strategy, and general management. She has worked with companies of all sizes and stages - from pre-revenue to Fortune 500. Most of Lila's experience falls within the CPG space (Hershey, Campbell's, Tom's of Maine) but she has also worked impactfully within client services (insurance brokerage), hospitality, and agriculture/aquaculture. She has a particular passion for sustainability and agriculture.

Lila brings a consumer-centric mindset and a pragmatic approach that holistically links all parts of the business - from manufacturing considerations to end-user needs.

  • Business Model and Market Research
  • Business Model Development & Refinement
  • Competitive Analysis
  • Go-To-Market Strategy
  • Growth Planning
  • Market Research
  • Marketing and Branding
  • Branding & Messaging

Contact

Lila Wilmerding, Principal

The consultants listed in this directory have met MTI's eligibility criteria for the MERC program. MTI does not endorse, recommend, or guarantee the performance of any consultant. Selecting a consultant is the company's decision. Performance scores shown are provided by past MERC grantees, not by MTI.