Brand Dialogue & Discovery Process
This is an interactive, guided dialogue centered on brand discovery. Based on this dialogue, we create a brand story and core messages that serve as the foundation for all future marketing efforts. Additional deliverables might include a strategic brand, key initiatives, and marketing activities.
Story Mining Process
This is an interactive process centered on one-on-one conversation. It is based on the art of asking meaningful, insightful, and interesting questions and then listening, really listening. Ultimately, it is about unearthing stories. Story Mining© Process includes four phases: 1. Prepare to dig 2 Mine stories 3. Extract story ideas 4. Deposit stories for use in upcoming marketing activities.
Integrated communications planning and execution.
We develop and execute integrated, flexible, and straightforward marketing communications plans.
The consultants listed in this directory have met MTI's eligibility criteria for the MERC program. MTI does not endorse, recommend, or guarantee the performance of any consultant. Selecting a consultant is the company's decision. Performance scores shown are provided by past MERC grantees, not by MTI.