"It was crucial for GRIDSMART to maintain our identity while marking our transformation. Instead of reshaping our core values through an external perspective, Adam delved deep into our ethos. He didn't merely tell us who we should be; he learned and then illuminated who we truly were and amplified our vision. With the rebranding, we didn't just change – we revolutionized our industry. To this day, our brand's power remains untouched and celebrated even after our acquisition by a major public entity."
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Bill Malkes, Co-Founder & Former CEO
GRIDSMART Technologies