Higgins Beach Marketing LLC
About Higgins Beach Marketing LLC
At Higgins Beach Marketing, we specialize in providing tailored consulting services to B2B Small/Mid life science companies. With over 20 years of experience spanning technical expertise, marketing strategy, and sales leadership, we empower organizations to drive growth, improve commercial capability, and navigate complex market landscapes.
Our services include:
Fractional Commercial Leadership & Enablement. We provide a wealth of experience across sales, marketing, and technical product development to provide organizations with strategic commercial leadership on a flexible basis. We have a track record of building and leading teams, aligning sales and marketing functions, and driving sustainable growth through data-driven decision-making.
Go-to-Market Strategy & Integrated Campaigns. Specialists in designing and executing go-to-market (GTM) strategies and integrated sales and marketing campaigns. Our approach includes ICP development, customer journey mapping, organic/paid strategy builds, demand generation, and digital automation to maximize outreach and conversion.
Account Based Marketing (ABM), Channel & Key Account Growth Programs. Comprehensive support for organizations expanding through account based marketing (ABM), channel partner development and strategic account management. We have expertise in identifying, onboarding, and enabling customized campaigns, building partnerships, and executing targeted expansion strategies.
Whether you’re launching a new product, optimizing existing operations, or seeking to strengthen your market position, Higgins Beach Marketing delivers actionable strategies tailored to your unique challenges. Let us help you turn complexity into opportunity and drive measurable success.
- Business Model and Market Research
- Growth Planning
- Marketing and Branding
- Content Creation
- SEO/SEM
- Social Media Strategy and Execution
- Sales and Customer Acquisition
- Pricing
- CRM Setup and Training
- Lead Generation
- Sales Strategy
- Sales Team Structure
The consultants listed in this directory have met MTI's eligibility criteria for the MERC program. MTI does not endorse, recommend, or guarantee the performance of any consultant. Selecting a consultant is the company's decision. Performance scores shown are provided by past MERC grantees, not by MTI.