Eric Soelberg
About Eric Soelberg
My consulting practice offers a rare and high-impact combination of skills: the technical rigor of a finance expert paired with over a decade of hands-on executive marketing leadership. As the former Vice President of Customer Marketing & Analytics at L.L.Bean, I position myself at the intersection of finance and growth strategy, partnering with business owners to bridge the gap between their balance sheets and their growth engines. I provide fractional CFO services that go beyond traditional reporting; I utilize my deep background in financial planning and accounting to help companies define company strategy, and then set out to rigorously measure marketing effectiveness, optimize spend, and ensure that every marketing dollar generates a clear return on investment.
Beyond operational strategy, I bring active governance experience to support leadership teams in navigating complex growth phases. I currently serve on the board of Maine-based Johnny’s Selected Seeds, and previously served on the non-profit board of the Maine Development Foundation. This background allows me to offer board-level guidance that balances immediate tactical financial planning with long-term vision, ensuring organizations are fiscally sound while aggressively pursuing their market goals to help grow Maine’s economy.
- Finance, Accounting, & Fundraising
- Financial Modeling and Forecasting
- Accounting Systems Setup
- Marketing and Branding
- SEO/SEM
The consultants listed in this directory have met MTI's eligibility criteria for the MERC program. MTI does not endorse, recommend, or guarantee the performance of any consultant. Selecting a consultant is the company's decision. Performance scores shown are provided by past MERC grantees, not by MTI.